Merino wool has been proven in studies to help kids fall asleep faster, sleep longer, wake up less and even gain weight faster. Using the absolute finest wool ever seen in kidswear, we've created pieces you'll wish we made in your size. Temperature regulating, odor resistant, silky-soft yet easy to wash - this is what dreams are made of.
Gone are the days of multiple outfit changes. By interviewing hundreds of moms in Los Angeles, I've been able to dial in each piece to exactly what parents want: Safe, simple, cozy, durable and easy to clean. Did I mention they come in a box that puts all other baby presents to shame?
What if we stopped buying things we knew would fall apart? Nearly 26 billion pounds of textiles will be put in landfills this year alone. In a time where fast fashion is easy and accessible, we forget what it means to seek out things with longevity - pieces we can hand down to our children's children. Our merino wool is a 100% organic, renewable resource that comes from a single family farm in Australia. By working with a responsible farm that values happy sheep, we're ensuring a sustainable future those who matter most: Our kids.